Free Tools To Optimise Your Website
You have a website. It functions as it should. But that is only the beginning. You want to be the first thing people see when they look online for what you have.
Doing that takes a lot of work and can cost a lot of money. Thankfully there are terrific websites which will provide you with some free tools to make your website great.
What Makes A Website Great?
As a beginner it doesn’t take long to find out just how difficult it is to have what would be called a great website. You might just be learning about SEO (Search Engine Optimisation), SERPs (Search Engine Results Pages), Meta tags and backlinks to name but a few.
Being able to appear on the first SERP that comes up is the ultimate goal and also an art unto itself. As Google is the main search engine that we all use you have to make sure your website appeals to its algorithms. Google ranks a websites Domain Authority. The higher your DA the higher you appear in the SERPs.
Basically, Google has an idea of what makes the ideal website in terms of content and functionality. If you want a great website you need to make it as close to Google’s ideal as possible.
Oh, and if that isn’t hard enough they sometimes amend what that ideal is!
To make things a bit easier, and good bit cheaper, here are some free tools to make your website great.
This bit of software can take an article and rewrite it. It changes the content by restructuring and rephrasing words to make it a unique article whilst keeping it SEO friendly. A handy way to avoid plagiarism or copyright infringement.
Plagiarism is simply the theft of another persons work or content. Aside from being illegal having duplicate content harms your optimization and hurts your SERP ranking. This can help you avoid that.
Meta Tag Generator
Meta tags are little bits of text which describes the contents of a webpage to a search engine. Although they are not visible to the casual web user they are still very important.
Meta Tags Analyzer
Obviously, if you have meta tags you want to make sure you have the right ones. Again, another way of improving your websites SEO friendliness.
Keyword Position Checker
Keywords are one of the most essential things to make your website great. But not only do you need to have the right words relevant to your content. They need to be in the right place also. Getting the balance right takes a bit of skill. Or you could just use this.
A backlink is a link from one website to another. Having great backlinks helps your website too. If you link to a site with a high DA then it increases the visibility of your own website.
As with most checkers this will make sure that something you have done has been done right. In this case it’s those precious backlinks.
Alexa Rank Checker
With the Alexa rank checker you can see how many visitors are coming to your website (Traffic), as well as how your own website performs.
Having the right amount of words is important. Just how many to have and where is another matter altogether as it is believed Google prefers certain wordcount ranges like 500-600, or 1200-1500, for example.
Hopefully you haven’t been overwhelmed at the level of detail that is required to actually make a website great and that you will find the above tools a welcome help. You have what you need. Now go get your website on that first page!