I understand just how quickly the world has moved forward in the last decade, yet it still surprises me that so many business owners seem to be avoiding the fact that there is a new way of doing things. I work with a great number of small business owners, seeking to help them strive for success in the modern world. As you can imagine, many of these owners are stuck in there ways and can often be resistant to change, even if it can help them in the long run.
Today in particular I want to talk about digital marketing and search engine optimization, and exactly why you should be investing in it if you are not already.
We are currently living in a world where there is more competition in business than there ever has been before. One surefire way to set your business apart from the rest is through the investment in marketing. In the past, business owners were forced to rely on traditional marketing techniques such as radio ads, local newspaper ads and handing out fliers, thankfully however, those days have gone.
These days digital marketing has taken over and it is a marketing technique which is cheaper, more successful and that provides better ROI than anything from the past. Digital marketing techniques involve things like social media, email campaigns, PPC advertising and promotional marketing. Much of these can be done on your own but if you aren’t sure, you can hire a digital marketing team who can put a strategy together for your company.
Search Engine Optimization
If you aren’t familiar with the online world then you won’t know very much about what they call SEO or search engine optimization. In basic terms, when you search for something on Google, the way in which it decides on what it puts on the front page, is though the use of an algorithm which ranks which sites are best for the customer. What search engine optimization does is it manipulates what the search engine is looking for, to ensure that your company’s website appears on the first page. The reason why this is important is that nobody looks past pages one or two of the search results, so appearing lower than that will mean that nobody finds you.
Let’s say that you have a plumbing firm out of Houston, when someone searches for ‘Plumbing Houston’ you will of course want to appear at the top. In order to do this you will employ SEO techniques, which can boost your website and ensure that it appears on the first page. Again there are many companies who specialize in search engine optimization, and the ROI on this investment is absolutely staggering.
Don’t get stuck in the past, invest in digital marketing and SEO for your business, and just watch the success that it brings.