Auto repair shops have to get creative when it comes to marketing their service if they want to stand out from the competition. Here are 8 auto repair marketing tips to get customers into your shop.
Running a business is no easy feat, and the same goes for running an auto repair shop. You constantly have something on your to-do list just to keep daily operations running as smoothly as possible.
Even though there are plenty of other things to worry about when it comes to running a business, marketing is one of the most critical. You have probably done plenty of research on business-related topics, but it is time for you to focus on marketing.
Marketing takes a lot of time and effort, so it makes sense for you to do some research. The good news is that you have come to the right place by reading this article.
Below are detailed the best eight marketing strategies you can use to benefit your auto repair shop.
Auto Repair Marketing Starts with a Website
Welcome to the modern Digital Era, in which the Internet and technology reign over all marketing strategies. If you want to be successful with your auto repair marketing, you need a solid website as your foundation.
Your website is where all of your customers will most likely visit at one point or another for information about you and your brand. The site should list services, contact information, and maybe even personalized content to connect with potential customers in your local community.
Your website should be clean and highly functional, showcasing your dedication to your business. Your brand should be clearly defined before designing the website so that users know exactly what values you stand for. View here for a great example of a site that meets all of these criteria.
Search Engine Optimization (SEO) Is Crucial
Once you get your website up and running efficiently, it’s time to think about what kind of content you want on it. SEO comes in handy here. SEO allows for search engines like Google, Bing, or Yahoo to present your specific website when users search for your services.
SEO relies on keywords and links to promote your website over your competitors. It also promotes your site when users within your specific community search for the services you provide. This is crucial for auto repair so that someone several states away doesn’t stumble upon your website and think you are available to help them.
SEO is critical for your local community. In fact, 30% of mobile searches users make involve their location. If you don’t have proper SEO on your site, they won’t even find you.
As mentioned above, your business definitely needs a brand. Your brand defines what your business stands for.
A well-developed brand will be the starting point for any other marketing you do. The more people see the same logo over and over, for example, the more likely they will remember your auto repair services when they need them.
Social Media Strategies
Social media marketing is also a sure way for you to promote your auto repair shop’s brand. Social media allows you to connect with potential customers, as well as maintain loyal customers.
Staying active on social media platforms is a great way to showcase your customer service skills. This could really set you apart from any local competitors, so make sure you take it seriously.
Maintain Loyal Customers By Getting Their Feedback
Speaking of maintaining loyal customers, don’t forget that repeat business makes just the same amount of money for you as first-time customers. Plus, people who appreciate your service are likely to recommend you to their friends and family.
Customers can tell whether or not you want to genuinely please and serve them. One sure way to emphasize this is by asking them explicitly what they are looking for in auto repair services.
This can be accomplished by publishing a survey.
You can find plenty of free programs online that will help you build a survey. Send this survey out to your customer base to see how your services could improve. Your customers will surely appreciate any effort you take to keep them around.
Signage in Your Local Community
As mentioned above, the more people in your local community see your brand/logo, the more likely they are to think of your when their vehicle needs service. Another great marketing strategy for this is by investing in high-quality signage in the area.
You might at first think only about billboards, but signage can go beyond that. Yes, invest in a well-placed billboard, but don’t be hesitant to get creative with other signage. Consider printing signs that your friends, family, and loyal customers can stake in their lawns.
Flyers Under Windshield Wipers
Flyers are basically a smaller version of signs, but they are still just as effective! Flyers can be hung in local coffee shops or libraries on the community bulletin boards. Another effective auto repair shop marketing idea is putting the flyers under windshield wipers.
Consider going around a parking lot at a large event in your community and placing these flyers on all of the cars. People will see your flyers and immediately think about their vehicles’ needs.
There’s no such thing as too much marketing, so don’t worry about being overzealous here!
Network, Network, Network!
In the long run, you want people in your community to know about your and your auto repair shop. The last marketing strategy you need to consider is networking.
Networking will connect you with both potential customers and potential business partners.
Check out when local networking events are being held in your area, and bring some business cards with you when you attend. Make sure your business card has your website listed on it!
Networking is a great way to cultivate genuine relationships within your community, and it’s basically the only form of marketing where people get to see you, the face of your business.
We know how important it is to take yourself and your business seriously. That’s why our site is always available to guide you through positive life experience.
If you have any marketing ideas or thoughts, be sure to share them with us in the comments.